Uncertain Times

We are just over a week into national #lockdown and feeling the effects already.

As I prepared for this, I didn’t think about the long term effects that this lockdown would have on my business. I generally try to keep a positive outlook in trying times. Thinking out of the box to add value to those who support my creative business.

I’ve seen allot of hard marketing pushes in this time, allot of discounts and buy now get later deals. And all of those are so great! My thinking going into this time, was to add value, in a time that I know people are unsure and cash strapped. I wonder though if a different approach, may place me in a better position going forward?

I’ve teamed up with another local brand, and there will soon be a giveaway. I do still however have this anxious feeling inside about the future and what it looks like for my business.

I started LaFede almost 6 years ago, amidst very trying circumstances, back then I had a burning desire to make something succeed, after I had had a “failure” in my career. I ran full steam and head on into the ‘unknown’ and built a brand that I am proud of.

But as I sit here typing at 3 am in the morning, I am worried! Business has been at a total standstill for a couple of weeks. Marketing Platforms are difficult to navigate at this time. I am stressed. The contribution I am usually able to make towards our household is now at zero.

Is this the beginning of the end for us? Will we survive? What does business and life look like after this pandemic? I don’t know about you, but I am feeling the effects deep within my heart, and it is hard! My heart is crying because I am struggling to see beyond where I find myself right now – stressed and anxious.

I feel like there is 4 seasons in a day emotionally, one minute I am okay, I have hope for the ‘after’ and the next I feel defeated. Are you okay? Are you coping on your side?

As I close, I am reminded in my spirit of Matthew 6:26 ” Look at all the birds – do you think they worry about their existence? They don’t plant or reap or store up food, yet your Heavenly Father provides them each with food. Aren’t you much more valuable to your Father than they?”

I will cling to this scripture today….

Lazy Fridays with Pax

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